LG CX 77 inch Class 4K Smart OLED TV w/AI ThinQ® – OLED77CXPUA

$4,999.99 $3,499.00

See how perfect LG OLED TVs can be

Bring home the world’s #1 selling OLED TV. Only OLED pixels emit their own light, allowing for perfect black, intense color and stunning picture. Other TVs pale in comparison. There’s LG OLED, then there’s everything else.  Once you’ve seen LG OLED TV with your own eyes, you’ll understand. It’s stunning picture that redefines quality. Millions of OLED pixels emit their own light independently and can be completely turned off. This unveils perfect black, over a billion rich colors and infinite contrast. From the gridiron to the iron throne, no detail goes unseen.
LG ThinQ AI TVs are the only TVs with the Google Assistant and Alexa built-in*. LG ThinQ fully integrates the voice assistants you already use. No need to buy a separate device. Convenience and connected home control are at your command, making it easy to control other smart devices and LG smart products.
5 Year Warranty $199.00


  • 4K screen resolution (3840 x 2160 pixels)
  • Self-illuminating OLED (Organic Light Emitting Diode) display panel produces infinite picture contrast
  • Pixel-level dimming enables each of the panel’s 8.3 million pixels to brighten, dim, or power off completely, for exceptional detail and absolute black
  • 4K Cinema HDR (Dolby Vision®, HDR10, HLG) for extended picture contrast and brightness when viewing HDR content
  • Alpha 9 Gen 3 AI Processor 4K improves noise reduction, sharpness, contrast, color, and motion
    • AI Upscaling upconverts standard-def and high-def video to near-4K quality
  • Filmmaker Mode™ automatically adjusts picture settings to preserve the director’s intent
  • Built-in Google Assistant and Alexa intelligent voice assistants
  • Compatible with Apple® HomeKit and AirPlay 2 to allow wireless streaming from your iPhone, iPad, or Mac
  • 120Hz refresh rate with OLED Motion Pro processing for smooth, clear motion
  • immersive gaming features:
    • HDMI 2.1 features: 40 Gbps bandwidth, 4K @ 120Hz, ALLM (Auto Low Latency Mode)
    • supports variable refresh rate: Nvidia G-SYNC and AMD FreeSync™ (may require firmware update)
  • Dimensions with stand: 67-13/16″W x 40-1/4″H x 10-9/16″
  • Dimensions without stand: 67-13/16″W x 39-1/16″H x 2-5/16″


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